Abstract
- The brand new Bing, your AI-powered copilot for the online, is now in preview, and also you could be stunned at how a lot it will possibly assist us be higher at our craft of communications.
- These are some starter prompts to ask Bing, which have helped me and my staff in our work over the previous few weeks.
- Should you just like the solutions you discover with Bing, bear in mind to follow-up with the supply hyperlinks for extra info.
- The brand new Bing is in preview, and we’re persevering with to take suggestions and apply these learnings to enhance the expertise over time.
We’re within the thick of it, for positive. As communications professionals, we’re determining what this new age of AI means for us, for our craft, whereas on the identical time attempting to clarify AI to the world.
In talking at an occasion this week in New York on this subject, one of many issues I mirrored on was the necessity to carry folks alongside on this transformation curve. You may begin off on the curve like “nope” – as quickly as you begin seeing tales about these AI developments, your response is that this isn’t good for our occupation. However then as you dig into it, you are feeling perhaps it’s not a “nope” and transfer up the curve to “there’s hope.” There are all kinds of issues I might do! In any case, one in all our secret powers as communicators has at all times been language. And you’ve got this second and understand, you’ll be able to speed up this secret energy with AI.
Right here’s how I’ve been doing simply that with these prompts utilizing the brand new AI-powered Bing. The outcomes had been loopy spectacular. Strive for your self by signing up for the preview at bing.com/new and bear in mind to offer suggestions on to Bing so we will proceed to enhance the expertise.
Helpful info to get began
- Select a dialog type: “Extra Artistic,” “Extra Balanced” or “Extra Exact”
- The brand new Bing received’t hesitate to supply some follow-up questions to assist hone in on the reply you’re in search of. For instance, while you’re utilizing the brand new Bing to do concept technology, it’s useful to follow-up by asking it to “give me a couple of extra.”
- Associated to that, don’t go away Bing hanging! It could have an ancillary subject associated to the subject you’re asking about.
- Bing will at all times present you the place it’s getting its info, so should you like a number of the solutions you’re getting and wish extra particulars, don’t neglect to take a look at the sources that Bing is pulling from.
- Reminder! Keep away from placing confidential info within the chat.
Subsequent, on to the prompts.
Media interview prep
This primary instance comes from The Wall Road Journal reporter Joanna Stern. To organize for an interview with our Chairman and CEO Satya Nadella, Joanna used the brand new Bing to assist with making ready interview questions. Right here’s what she requested Bing:
- “Within the voice of Joanna Stern, generate an inventory of 10 interview questions for Satya Nadella about AI and the brand new Bing”
- “Reply query 5 within the voice of <particular person>”
Since then, I’ve been utilizing related prompts to organize for media interviews. For instance, in making ready for this On With Kara Swisher podcast episode, right here’s a immediate that I used:
- “Assist me put together for a podcast interview with Kara Swisher. The subject we’ve agreed to debate is the rise of Synthetic Intelligence instruments and providers. Based mostly on her most up-to-date writing and podcasts, give me 10 questions I ought to anticipate.”
Keep in mind, you’ve sufficient time to ensure Bing is ready – so it will possibly assist to first ask if it’s aware of Kara Swisher and her interview type. Then add extra particulars – who’s she speaking to? Then hearth the immediate in regards to the 10 questions.
Media protection snapshots
It’s been a loopy few weeks of reports right here at Microsoft and I’ve began utilizing Bing to assist me get fast snapshots of media protection to see how information is touchdown within the second. Listed below are a couple of examples I pulled lately:
- “What’s the most recent information about <X> at the moment?”
- “What’s the general tone of those tales?”
- “How does this examine with information about <Y> in the identical time interval?”
This isn’t an alternative choice to deeper measurement or evaluation, however it’s a surprisingly good first snap while you want one thing now.
Social media submit inspiration
Bing chat can also be an ideal brainstorm concept generator. We’ve experimented utilizing it to get inspiration for our social media posts, particularly with “Extra Artistic” mode. Listed below are some examples that my staff has experimented with:
- “Generate a couple of tweets that embrace <X> info and makes use of a <Y> tone” (resembling “lighthearted tone”)
- “Write a LinkedIn submit for this weblog, <X>”
- “Generate a couple of tweet concepts for <firm> about <product characteristic>”
- “Take the next info and switch it right into a <X> character tweet / LinkedIn submit: <copy and paste textual content>,” then “Are you able to write it once more however make it extra partaking?”
These preliminary prompts are normally adopted by “give me a couple of extra variations.”
Headline technology
There are days once I spend numerous time writing (and rewriting) the physique of a weblog submit, lastly get it to a superb place and solely then begin to marvel, what’s my headline? By this level I’ve used up each ounce of creativity and begrudgingly write one thing considerably coherent and really feel barely unhealthy about myself. However nowadays, I really feel much less unhealthy. Whereas I nonetheless spend numerous time writing (I actually do love writing!) now with the brand new Bing, I’ve been utilizing this immediate to assist me generate headlines (a kind of writing that I really like much less). Right here’s what I did:
- “Counsel a couple of variations of headlines for the next,”
- Copy your textual content and paste it to the Bing chat
FAQ technology
FAQs is one other sort of writing I’ve been eager to speed up with AI. Right here’s how I’ve executed that:
- “Counsel 5 FAQs for <textual content or hyperlink>”
- “Give me a couple of extra”
I hope these immediate examples make it easier to kickstart your personal questions and interactions with this unbelievable new device.
Joyful experimenting!
